About the Company

This offer should be viewed as a single acquisition opportunity of 2 companies which cover 2 similar but distinctive market segments. SupplementsCo's products are for professional athletes, active athletes and recreational players. HealthCo products are for the consumers for whom maintaining health and vitality is a lifestyle. In this way, both companies cover the needs of a very wide range of consumers making them No1 player for dietary supplements, health products and sports equipment in Serbia (“the Company”). Both companies have developed a distinctive market image, sale and marketing methods, logos and consumer base. Both companies have potentials for further expansion within Serbia (8,7M consumers) as well as to neighbouring markets such as Montenegro, Bosnia-Herzegovina and North Macedonia, a combined market of about 14,7M consumers.

The Company has been operating continuously since 2001. The company is a well-developed and profitable business that records growth year after year. The secret of the long-term successful business of this Company is innovation and constant improvement of products, marketing methods and relations with customers.

Products

The Company has 700 basic products on offer (with variants and flavors of basic products, a total of about 1,400 products on offer).

1. Sale of dietary supplements from USA and EU manufacturers and from our own production. The company imports and sells dietary supplements from renowned manufacturers from the USA and Europe, mainly on the basis of exclusive agency and sales contracts for the territory of Serbia. Most of these contracts and business relationships last continuously for years. The company has its own line of dietary supplements, which it produces in 4 factories depending on the type of product (powder, tablets, etc.).
2. Sale of sports equipment from various manufacturers and from own production. The Company has a line of its own branded sports equipment products that are serviceably produced abroad. The equipment is branded with the Company's logo in different colors and in different ways so that consumers buy certain products as collector's items in order to "complete the collection".
3. The Company covers the segment of consumers for whom maintaining health and vitality is a way of life (healthy lifestyle). This segment of consumers does not purchase their products in pharmacies (the perception is that pharmacies are places where you go to get medicine when you are sick) but in special stores where consumers buy products (not medicine) to maintain and improve health and vitality.

Product classification according to purpose

• Pre workout products-stimulants for training
• During training
• Vitamins
• Minerals
• Plant extracts
• Regeneration after training
• Health preparations

Financial results

The Company continuously operates profitably. The company has no loans and similar financial obligations. The average annual growth rate of the Company's revenue (CAGR ) in the period 2020-2022 was 22,36%. In 2022, revenue was €7,2 million, EBITDA €950.000, net profit after tax €809.000 and return on equity (ROE) 25%.

Terms and conditions of sale

The object of sale is 100% of the share capital of the Company on debt free cash free basis (DFCF basis).

This is just a short information about the Company. We have prepared more extensive sales documentation that we can provide to qualified potential buyers upon request. Relevant business documentation such as financial reports, contracts, etc. will be made available to quolified buyers for inspection and analysis (buyer’s due diligence).

The current owner and director may stay with the Company for 6-12 months as a consultant or in a similar capacity to enable the new owner to smoothly take over and continue the business. All key workers in the Company remain in employment, which will enable a smooth assumption of duties by the new owner and management.